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Choosing the Right Email Marketing Platform for Indian Businesses

Updated: Dec 6, 2023

Email marketing has become an indispensable tool for businesses in India, enabling them to reach their target audience effectively and promote their products or services.



With a plethora of email marketing platforms available, selecting the right one for your Indian business can be overwhelming.


To simplify your decision-making process, this blog post highlights some of the best email marketing platforms widely used in Indian businesses, along with their price plans in Indian Rupees (INR), key features, and links for purchasing the plans.


1. Zoho Mail:


Price Plans (INR):

  • Free Plan: Rs. 0/month (for up to 5 users)

  • Standard Plan: Rs. 75/user/month

  • Professional Plan: Rs. 225/user/month

Key Features:

  • Custom domain-based email addresses (you@yourdomain.com)

  • Ad-free and secure email hosting

  • 30GB mailbox storage for each user

  • Calendar, tasks, and notes integration

  • Mobile-friendly interface for on-the-go access

Plan Buying Link: Zoho Mail Plans


2. Mailchimp:


Price Plans (INR):

  • Free Plan: Rs. 0/month (for up to 500 subscribers and 3 audience)

  • Essentials Plan: Rs. 909/month for up to 500 subscribers

  • Standard Plan: Rs. 2,169/month for up to 500 subscribers

  • Premium Plan: Rs. 3,624/month for up to 500 subscribers

Key Features:

  • Email templates and design tools

  • Marketing CRM and audience insights

  • A/B testing and email scheduling

  • Advanced analytics and reporting

  • Social media integration for wider reach

Plan Buying Link: Mailchimp Plans


3. SendinBlue:


Price Plans (INR):

  • Free Plan: Rs. 0/month (up to 300 emails/day)

  • Lite Plan: Rs. 1,400/month for 40,000 emails/month

  • Premium Plan: Rs. 2,700/month for 1,20,000 emails/month

Key Features:

  • Drag-and-drop email editor

  • Transactional and marketing emails

  • SMS marketing integration

  • Marketing automation and segmentation

  • Real-time reporting and analytics

Plan Buying Link: SendinBlue Plans


4. GetResponse:


Price Plans (INR):

  • Basic Plan: Rs. 948/month for 1,000 subscribers

  • Plus Plan: Rs. 2,328/month for 1,000 subscribers

  • Professional Plan: Rs. 4,914/month for 1,000 subscribers

Key Features:

  • Email creator and responsive design

  • Marketing automation workflows

  • Landing page builder and webinars

  • Advanced analytics and tracking

  • List management and segmentation

Plan Buying Link: GetResponse Plans


5. AWeber:


Price Plans (INR):

  • Free Plan: Rs. 0/month (up to 500 subscribers)

  • Pro Plan: Rs. 1,981/month for up to 500 subscribers

  • Premium Plan: Rs. 3,285/month for up to 500 subscribers

Key Features:

  • Drag-and-drop email builder and HTML templates

  • Email automation and RSS-to-email feature

  • Sign-up form builder and landing page creator

  • Detailed analytics and subscriber segmentation

  • Integrations with popular apps and services

Plan Buying Link: AWeber Plans


Choosing the right email marketing platform depends on your business's specific requirements, budget, and target audience. Evaluate the features offered by each platform carefully and select the one that aligns best with your marketing goals. Remember to compare the pricing plans to ensure you're getting the best value for your money.


Investing in a reliable email marketing platform can significantly enhance your business's online presence and customer engagement. Make an informed decision, and watch your Indian business thrive in the digital landscape!



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