First of all, I would like to wish you a very Happy New Year 2022. New Year - New Goals - New Achievements! Let's achieve all your goals together.
Now talking about goals, this blog focuses more on how to get online customers for your business online? That can be a lead inquiry or a product sale.
So first we must know if there is a demand for our product or services online after all? and if yes, how much?
If you are looking to know the demand for your product or services online, I will be happy to help you get search volume data and bid prices of important keywords for your business to make informed decisions on business strategy and marketing budgets.
After having and analyzing search volume data, if you think people are searching for your products or services online then you should be proactive and invest in online marketing activities to get new customers and even for engaging the existing ones with different offers from time to time.
Once you are sure about the audience you are looking for is present online which in 2022 I would say Obviously! there are 2 ways of tapping the online demand.
Organically (Content & SEO Activities) and Inorganically or in other words through online paid advertisements (Google Ads, Facebook Ads, etc). It requires a lot of patience and time for organic traffic to even start flowing to your website.
If you have proper resources and time, you should plan for a strong organic setup for long-term profits but if you are looking to have a kick start the traffic ASAP, then paid advertising is your best option.
There are Millions and Billions of people on Social Media Platforms and Search Engines searching online for things that they need and if you think you want to reach them and offer what you have, online advertisements are the best medium to do that with effective and low cost.
What is the online advertisement cost in 2022?
How much should we pay for ads to get leads?
How much budget we need for ads?
It is costing a lot to acquire a lead, what should I do to lower the cost?
These are some common questions asked by all the new advertisers who have either just started understanding online advertisements or those who have wasted a lot of money advertising online but did not get much results.
There are people online that is a fact, but are you able to tap the right audience and convert them? now that totally depends on your way of doing the business and your business and marketing strategies.
Talking about the cost, every business is different and so is the cost. It's not just the business or industry on which the cost differs but also factors like competition, seasonality. These are some basic drivers of the rates of ads running online.
You pay to the platform for letting you reach more relevant audience through ad technology. So the cost we are here talking about is purely for the ad platforms and does not fall under the pocket of the person running those ads for you.
The cost for running your online advertisements comes under professional services and is generally charged around 10% to 30% of your total ad spend, rates also depend on the total amount you are willing to spend for the advertisements. More the spend, lesser would be the rate of commission.
So now that you know about the process of getting customers online, you can start to work on getting more information on the online demand for your product or services and plan to acquire more customers or clients for your business.
Any Body Can Grow! That's my mantra to keep moving forward. What's yours?
