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What is PPC Audit & how it can help you in improving your ad campaigns?

Updated: Aug 23, 2022

Advertising through google ads or any ad platform definitely gives you a lot of targeting controls. But do you have enough technical knowledge to understand or use it to its maximum profitability? that's a million-dollar question here.

As I said Google ads 7 Facebook Ads are very powerful tools for advertising but surely comes with a price. If the campaigns are not properly targeted or consistently optimized you might be spending a lot more than you should for acquiring high-quality leads through paid ads.

PPC audit is an audit performed by PPC Experts to check your current ad account/campaign performance to find any scope of improvements in terms of relevant traffic, user engagement, new leads, conversions, or sales.

Do you think your campaigns can improve and give you better Conversions, Leads, or Sales? If yes, book your free PPC audit with me today.

A good PPC Audit should include

  • Budget & Cost Analysis

  • Account & Campaign Structure Check

  • Campaign Targeting Check

  • Conversion Tracking Check

  • Marketing integrations Check like Google Analytics, Tag Manager, CRM, etc

  • Audience & Remarketing Check

  • Bidding Strategies Check

  • Landing Page & Responsiveness Check

  • Ad Groups, Keywords & Search Terms Check

  • Negative Keyword list Check

  • Ad Quality Score Check

  • Ad Copy Check

  • Auction Insights / Competiton Check

We all understand that there are consumer behavior shifts in every industry and hence it is more important to consistently optimize our targeting and marketing strategies to satisfy the intent of the online users searching for your products or services.

How Can A PPC Expert help you get more Sales or Business Online?

PPC Experts help you build a strong PPC marketing strategy and set up or manage your ad accounts to get the most relevant conversions for you and your business. PPC experts also help you cut through the noise and stay active in the market in spite of tough competition.

Let me help you maximize the ROI of your Ad Campaigns on Google Ads, Facebook Ads, or any other ad platform out there.

The process includes and starts with -

  1. Understanding your business & PPC requirements starting with an online consultation.

  2. Performing the Audit for your Google Ads account as per your needs.

  3. Providing you with complete analysis and insights for improving your ad campaigns, conversions, and ROI.

  4. If you are satisfied with our PPC Expert's suggestions & reports, you can also choose a monthly PPC plan for me to start managing & optimizing your google ad accounts for Improving your ROI and ROAS.

So, if you are already running online Ads or you want to run ads on platforms like Google Search Engine or Social Media like Facebook, let's get on a call.

Book Your Free PPC Consultation Today!


Some Facts & Trends About Top Ad Platforms:

  1. Google Ads is currently the biggest provider of search advertising on the market.

  2. More than 7,000,000 advertisers use Google Ads PPC.

  3. Of Google Ads that get clicked, 65% have buyer-intent keywords such as ‘buy,’ ‘shop,’ ‘purchase,’ etc.

  4. Online ads can increase brand awareness by up to 80%

  5. Customers are 70% more likely to purchase a product when a company utilizes retargeting.

  6. More than three out of four marketers advertise on both Google Ads and social media.

  7. 58% of marketers plan on increasing their use of Facebook ads over the next 12 months

  8. Facebook reports that 2.18 billion people can be reached through ads. In the October to December 2020 quarter, reach grew by 2.2% (48 million).

  9. The average cost per click for any Facebook ad is $1.72

  10. Countries with the highest number of Facebook users as of Jan 2021

  • India - 320 million

  • USA - 190 million

  • Indonesia - 140 million

  • Brazil - 130 million

  • Mexico - 93 million

  • Philippines - 83 million

  • Vietnam - 68 million

  • Thailand - 51 million

  • Egypt - 45 million

  • Bangladesh - 41 million

Book Your Free PPC Consultation Today!


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